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We show up for justice like it's our job—because it is.

Our Services

The Work Behind Every Practice.

From your first grant proposal to the systems that keep your organization funded for years — here's what each of our six practices actually includes, and how they connect.

See How We Work Explore SMC Technical
Our Approach

Fundraising Doesn't Happen Separately From Strategy.

A Grant Proposal Is Only As Strong As The Program Behind It, And A Program Is Only As Strong As The Evidence And Systems That Carry It.

We Bring These Together As One Connected Practice, So An Engagement That Starts With A Proposal Doesn't Stop There. It Builds The Infrastructure Your Organization Needs To Keep Winning Long After We've Handed It Off.

  • Fundraising Grants, Donors, And Campaigns
  • Strategy Planning, Leadership, And Capacity
  • Evaluation Evidence That Guides Decisions
  • Storytelling Impact Stories And Reports
  • Technology Websites, Dashboards, And Tools
The Work, In Detail

What Each Practice Actually Includes.

Five Practices, One Connected Approach. Choose A Practice To See What's Inside And What You Walk Away With.

Fundraising

Fund The Mission.

We Do More Than Chase Grants. We Help You Understand Your Funding Landscape, Decide Which Opportunities Truly Fit, And Build The Relationships And Revenue That Last.

Grant Writing & Institutional Fundraising

  • Prospect Research Across Foundations, Government & Corporate Funders
  • Letters Of Inquiry, Concept Notes & Full Proposals
  • Narrative And Outcome Reporting For Stewardship

Fund Development Strategy

  • Annual And Multi-Year Development Plans
  • Major Donor Cultivation & Solicitation Strategy
  • Board Fundraising Activation And Training

Campaigns & Individual Giving

  • Email And Social Media Fundraising Campaigns
  • Year-End, Giving Tuesday & Emergency Appeals

Events, Galas & Interim Leadership

  • Gala Strategy, Sponsorship Packages & Run-Of-Show
  • Interim & Fractional Development Leadership

Strategy & Leadership

Strengthen The Organization.

We Strengthen The Structures Underneath The Mission, From Planning And Governance To Workflows, Staffing, And Leadership, So Your Organization Can Carry Its Ambitions.

Strategic Planning

  • Organizational Assessment & Priority Setting
  • Theory Of Change, KPIs & Implementation Planning

Organizational Readiness

  • Development Infrastructure & Workflow Design
  • Roles, Responsibilities & Board Alignment

Executive & Governance Support

  • Executive Advising & Leadership Transition
  • Governance Partnership & Change Management

Interim Leadership

  • Development Leadership During Staff Transitions
  • Donor Strategy & Grant Pipeline Management

Evaluation & Learning

Learn From Evidence.

Data Should Do More Than Satisfy Reporting Requirements. We Help You See What Is Working, What Needs To Change, And What To Decide Next.

Theory Of Change & Logic Models

  • Need → Strategy → Activities → Outcomes Frameworks
  • Indicator Development & Program Alignment

Evaluation & Impact Measurement

  • Participatory Evaluation, Done With Communities
  • Monitoring Frameworks & Learning Agendas

Research & Evidence

  • Landscape Scans, Literature Reviews, Evidence Synthesis
  • Strategic Briefs Grounded In The Decision At Hand

Data Visualization

  • Dashboards, Infographics & Executive Summaries
  • Donor-Facing Impact Graphics

Equity & Community

Center Community And Equity.

Equity Is Not An Add-On To The Strategy. It Shapes How The Strategy Is Built, With Lived Experience, Community Knowledge, Language, And Power In Mind.

Language Justice & Program Design

  • Communications Audits Across Grants, Sites & Forms
  • Culturally Responsive, Accessible Program Design

Community Power & Equity-Centered Fundraising

  • Stakeholder & Power Mapping
  • Fundraising That Preserves Your Authentic Voice

We Reject The Assumption That Community Organizations Must Erase Their Identity Or Soften The Realities They Address To Become Fundable.

Storytelling & Communications

Tell The Story.

We Combine Evidence With Human-Centered Storytelling, So You Can Reach Funders, Donors, Boards, And Communities Without Reducing People To Stereotypes.

Storytelling For Social Change

  • Case-For-Support, Impact & Donor Stories
  • Annual Report Writing & Website Copy

Digital Storytelling

  • Video Storytelling Scripts & Storyboards
  • Interactive Reports & Digital Impact Hubs

We Move Organizations From “Here Is What We Did” To “Here Is Why It Mattered, What Changed, What We Learned, And What Becomes Possible Next.”

How We Work

From Insight
To Impact.

We Work Alongside You At Every Stage — Bringing Together Listening, Strategy, Implementation, And Long-Term Capacity Building To Create Meaningful And Sustainable Results.

01
Start With Understanding

Listen & Learn

We Understand Your Mission, Community, And Challenges Before Recommending Anything.

→
02
Build Together

Co-Create Strategy

We Design The Solution With You, Not From A Generic Template, So The Strategy Fits Your Organization.

→
03
Turn Plans Into Action

Partner For Results

We Stay Close Enough To Help Move Strategy Into Implementation And Keep Momentum Moving Forward.

→
04
Create Lasting Value

Build For Tomorrow

We Leave You With Clarity, Systems, And Tools You Can Continue Using Long After Our Work Together.

→
Let's build what comes next

You Know Your Mission. We Help Build What It Needs To Thrive.

Bring us the complicated problem. We'll start by listening.

Start a Conversation Let's turn complexity into a clear next step.
Digital technology and innovation
Strategic consulting and nonprofit capacity building support

Strategic Consulting & Capacity Building

The work is too urgent to be held up by broken systems.

  • Fund Development Strategy

Multi-year fundraising plans, capital campaign support, and board activation that align mission and money.

  • Organizational Readiness Assessments

We assess your infrastructure before you launch—so your systems can carry your vision.

  • Interim Development Director Services

Steady, strategic leadership during transitions. We keep the momentum going.

Evaluation & Learning Services

Data should tell the truth—and help us do better.

  • Theory of Change Development

Clarify how your work creates change—with language that connects to your people and your funders.

  • Participatory Evaluation Frameworks

Evaluation with community, not on community. Rooted in lived experience.

  • Data Visualization

Impact dashboards, infographics, and tools that translate outcomes into something powerful and clear.

Strategic planning session for participatory evaluation and learning systems
Community-centered DEI frameworks with language audits and engagement strategy

DEI & Community-Centered Practices

Equity isn’t a buzzword—it’s the baseline.

  • Language Justice Audits & Implementation

Build accessible systems for every community you serve.

  • Culturally-Responsive Program Design

Programs that reflect your people—not just your paperwork.

  • Community Power Mapping & Engagement Strategy

Identify power, fill gaps, and deepen community leadership.

Digital Storytelling & Campaigns

Your story is your power. Let’s tell it right.

  • Video Storytelling Packages

From gala reels to grantee stories—we partner with creatives who care.

  • Social Media Campaign Strategy

From content calendars to cause-based campaigns—we help you show up with purpose.

  • Interactive Reports & Impact Hubs

We transform static PDFs into dynamic digital experiences that actually get read.

Digital storytelling strategy with video and social media campaigns
Testimonials

What Our Clients are Saying

testimonial-img

"Shannon has gone all in on our cause and mission- helping in every way she possibly can. Shannon shows up!"

Evan Ernst Executive Director, Who We Play For

"Working with the Shannon Moe Team is such a joy. They really care about helping us advance our mission and take the time to understand our goals."

Julie Haydon Director of Children's and Youth Choirs, Cantare con Vivo

Our Clients Reviews

Let’s Build Toward Liberation

Looking for a strategy partner, grant writer, or creative collaborator who speaks your language and shares your values? We’d love to hear from you.
  • Call us Today: 1 (510) 325-0848

    About Us

    At SMC, we partner with organizations on the frontlines of change. We’re not consultants who write reports and disappear—we’re embedded thought partners who bring strategy, storytelling, and infrastructure support when it matters most.

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