Shannon Moe
Executive Director | Chief Executive Officer | Development Director
Nonprofit Strategy • Fund Development • Organizational Leadership
- Nonprofit Strategy
- Fund Development
- Haight Ashbury Free Medical Clinics
- Oakland, CA | Remote / Hybrid
- https://substack.com/@smcscribes
- linkedin.com/in/shannon-moe-96aa452
- shannon@smcscribes.com
- smcscribes.com
- Pronouns: She/Her
EXECUTIVE LEADERSHIP PROFILE
Mission-driven nonprofit executive with 20+ years of experience leading organizations through growth, transition, and complex funding environments.
Deep expertise in fund development, governance partnership, coalition-building, and equity-centered strategy.
Trusted by boards and staff for steady leadership, transparent decision-making, and the ability to mobilize resources across public and private funding streams.
EXECUTIVE EXPERTISE
We don’t believe in one-size-fits-all consulting. Our approach is collaborative, intentional, and designed to meet organizations where they are — from small grassroots groups to established nonprofits.
- Board & Governance Partnership
- Organizational Leadership
- Fund Development & Revenue Strategy
- Strategic Planning
- Coalition & External Relations
- Interim & Transitional Leadership
- Program Evaluation & Accountability
- Equity-Centered Change Management
PROFESSIONAL EXPERIENCE
SMC Scribes — Oakland, CA
Founder & Chief Executive Officer | 2010 – Present
Founded and lead an equity-rooted nonprofit consulting organization supporting mission-driven organizations nationwide.
- Launched SMC as a one-person consulting practice and successfully scaled to a multidisciplinary team model
- Led a full organizational rebrand from Shannon Moe Consulting to SMC Scribes, including new name, logo, website, and expanded service offerings
- Serve as chief executive overseeing organizational vision, financial sustainability, operations, and external partnerships
- Partner with nonprofit boards and executive leadership on governance alignment, fundraising strategy, and organizational planning
- Secure six- and seven-figure funding from federal, state, foundation, and community sources
- Guide organizations through leadership transitions, restructuring, and growth, providing interim and strategic leadership
- Represent organizations with funders, public agencies, and cross-sector coalitions
Oakland Leaf Foundation — United States
Director of Development | 2024
- Led organization-wide fundraising strategy supporting program priorities and revenue growth across government, community, and family foundations
- Served on the executive leadership team, partnering closely with the Executive Director on revenue planning and donor strategy
- Oversaw all grant writing, exceeding fundraising goals while the organization was operating in a budget deficit at start of tenure
- Directed a major fundraising gala that exceeded revenue targets, contributing to improved financial stability
Frontline Catalysts — United States
Strategy & Administration Director | 2023 – 2024
- Oversaw organizational strategy, administration, and contract management
- Supported executive leadership with internal systems alignment and external partnerships
Brighter Beginnings — Oakland, CA
Director of Development, Communications & Grants (Contract) | 2022
Development Manager | 2007 – 2010
- Designed and led fundraising strategies securing six-figure awards
- Developed program outcomes, evaluation frameworks, and funder reporting
- Managed donor relations and high-profile fundraising events, including a major anniversary gala
FURTHER EXPERIENCE
Additional nonprofit leadership, development, and advisory experience with:
- Oakland Museum of California
- Sierra Club
- Haight Ashbury Free Medical Clinics
CERTIFICATIONS
- Major Donor Cultivation — CompassPoint
- Elements of Managing Federal Grants — Federal Grants Training
- Capital Campaign — CompassPoint
- Fundraising Counsel — CompassPoint
BOARD & COMMUNITY LEADERSHIP
Board service and advisory roles with community-based nonprofits.
Former owner of Revolution Café (SF Mission District), an award-winning cultural and civic hub.
Longstanding advocate for equity, food justice, and trauma-informed programming.
About Us
At SMC, we partner with organizations on the frontlines of change. We’re not consultants who write reports and disappear—we’re embedded thought partners who bring strategy, storytelling, and infrastructure support when it matters most.